I have been a part in creating social networks for Dayton Children's (http://www.childrensdayton.org/). It's been an honor to have other organizations and hospitals look to us as an example of what can be done with social media.
We currently have a Twitter page (twitter.com/daytonchildrens), You Tube Channel (youtube.com/daytonchildrens), Facebook fan page (search for The Children's Medical Center of Dayton), a cause page and even our mascot Wally B. Bear has his own Facebook page (below)!
Social media is certainly the new wave of sending out information to a large audience and having that two-way communication. If your organization is not participating, you should really reconsider. There are risks with everything, but don't let that scare you. I was recently sent a great article on "10 Must-Haves for your Social Media Policy" by Sharlyn Lauby. It does a great job at walking you through what should be included in your policy.
Bottom line...technology is always changing and you must adapt and change if you want to keep up, especially in the marketing and public relations field. It's been so much fun learning how social media is evolving. I think everyone in marketing should become a social media specialist.
What do you think?
No comments:
Post a Comment