This past month I've had the honor and privilege to give a presentation on how my organization is using social media. Every time I give this presentation I get even more excited. (I think some of my co-workers - and husband - think I'm nuts!)
It's so exciting to see what a simple 2-minute video can do and how the video can take on a life of its own virally.
For instance, take Nevin's snowman video. I shot this video in less than 5 minutes with just my HD Flip Video camera. (BTW, the Flip Video may be one of the coolest inventions ever! If you don't have one, you need to get one.)
Nevin's rehab therapist, Miss Janet, decided to take a creative approach to his physical therapy. You see, Nevin had been stuck in a hospital room for over two months, and during this time Dayton had received record snowfall. All Nevin wanted to do was go outside, play in the snow and build a snowman. But unfortunately, his doctor's would not let him because of his illness.
So Miss Janet, being creative Janet, decided to take the snow to Nevin - with the approval of his doctor's of course. Watching Nevin and Janet interact that day building a snowman was priceless. Nevin had no idea that he was doing "therapy."
Capturing that priceless moment on video has touched so many hearts all over the world and tells the beautiful story of why the staff at Dayton Children's do what they do every day.
And Nevin's video instantly went viral! In less than 24 hours it had over 300 views. Today, the video has almost 1,400 views.
This is exactly why I get so excited about social media. You can tell your story and show the world what your organization does in a matter of minutes.
If you haven't seen Nevin's video, take a few minutes to watch it. I'm sure it will make you smile. Nevin provides a smile to everyone he meets.
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(BTW, we had Nevin's parents approval prior to shooting the video)
